You make think your portfolio is a sort of representation of your inner soul, but you must also take into consideration that your portfolio is showing your prospective employer what you have to offer them.Your portfolio should show a enough range that it indicates that you are able to fulfill the needs of the design firm or employer. Gear your portfolio for each job you apply for. A large corporation will have different needs then a small printing company. Prepare your portfolio accordingly depending on the specialization of the place you are applying to, so that you can best showcase relevant skills.
Before you can create the successful portfolio you need to know what your prospective employer is looking for. You will only know if you do a good amount of research. Once you have a clear idea who they are and who their customer base is you can better adjust your portfolio.
While it is impossible to have one general portfolio that works for a number of prospective employers, having subcategories can save the amount of time you are creating specialized portfolios. For example, your main content might showcase your top designs, while a secondary page highlights skills that the employer is also looking for. You can structure your portfolio in a way that indicates versatility and well-rounded design skills while also featuring a few of your specialties as well, be it video editing, animation, print design, etc.
How do you decide what should go into your portfolio?
-make an honest assessment of what you have to offer your potential employer
-know your strengths and understand your weaknesses
-understand that creating a strong portfolio may be daunting, but it is essential
-ask yourself “who is my audience?” (a good portfolio indicates that you understand the needs of the employer)
-gain confidence by building a strategy for what should be in your chosen works
-be critical and weed out mediocre work
-try to use only newer and relevant work
-remember that an emotional connection to a work does not guarantee it will translate well for a portfolio