Planning UX projects: the project brief

UX Design: the Project Brief

The project brief is an important first step in UX design projects. The project brief gives you the framework of the project, describing the goals and objectives. It helps the designer create a framework that connects what the client wants with what is to be created. It should be dealt with at the beginning and during the initial client interview.  Another good thing about the project brief is it documents what the client initially asks for and if the client were to make changes halfway through the project, you, the designer, have documentation that shows what the original intentions were.

Best practices to consider when designing a project brief

  • Determine what the project goals are.
  • What is the client trying to communicate and why?
  • Who is the client, what do they do, and what business are they in?
  • Who is the client target demographic and audience?
  • Who is the client trying to target that they have not or have not been successful at in the past? Why?
  • What are the specifications of the project?
  • What is the budget?
  • What is the deadline?
  • Are there any limitations?
  • How will the project be delivered?
  • Ask the client to sign the project brief
  • Provide the client with a copy of the project brief

Here you can view some project brief examples

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