Imagery and type: thoughtful placement

It can be said that great designs stand out because every inch has been carefully crafted. Maybe it was the deliberate and careful use of color, texture, and type in a visual assault from edge to edge. Or maybe the successful layout employed negative space to frame the important parts. Whatever the style, thoughtful placement can create some stunning work.

Here are some designers who combine imagery and type in fantastic ways. Observe how they consider every inch of the page, from the loud attention  grabbing elements to the quiet, subtle background elements.

Paula Scher

Paula Scher designed the Citi logo and is known for her typographic assault style of design.

Wolfgang Weingart

Wolfgang Weingart is known for his ability to deconstruct traditional type and layouts, and create something new and vibrant with his investigative approach.

Louise Fili

Louise Fili is known for the distinct classic feel of her work. Fili uses a generous amount of ornament, texture, and pattern, and leaves nothing unturned in her personally crafted type.

Tadanori Yokoo

Tadanori Yokoo is a design pioneer who greatly influenced the graphic design world. His unique style has opened up a whole new world of possibilities in the realm of poster design.

 

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